The Cultural Initiative
To celebrate Napoli’s historic third Scudetto (Serie A championship title), starting Sunday, June 4, 2023—coinciding with the final match of the season and the traditional free-admission Sunday—the main cultural sites in Naples and the Campania region launched a special collectible ticket. This initiative, born from a collaboration with CoopCulture, features a limited run of 200,000 exclusive souvenir tickets available while stocks last.

Graphic Design and Symbolism
The ticket features a deeply iconic image for the Campanian capital: the famous Maradona mural in the Spanish Quarters (Quartieri Spagnoli), captured by photographer Pino Codispoti. This design choice aims to blend the historical and artistic value of Campania’s museums with the city’s profound popular passion and sporting identity.

Participating Sites
Numerous prominent institutions joined the project, spanning across both the city center and the archaeological area:

Downtown Naples: National Archaeological Museum (MANN), Museum and Royal Park of Capodimonte, Royal Palace (Palazzo Reale), Certosa and Museum of San Martino, Castel Sant’Elmo, and Villa Pignatelli.
Phlegraean Area: Archaeological Park of the Phlegraean Fields (Archaeological Site of Cuma, Baia Castle and Thermal Baths, Flavian Amphitheater in Pozzuoli), and Rione Terra.